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Top 10 Reasons Why Cavanaugh's Wedding Planner Will Increase Your Wedding Business


  1. Aggressive Direct Distribution
    Cavanaugh's Wedding Planner Is:
    1. Mailed for FREE to brides who call, mail in a request, or register on our website
    2. Promoted through Our Website, Yellow Pages, search engines, billboards, radio, and newspaper
    3. Distributed at the Four Largest Bridal Shows in the area-Pittsburgh Hilton, Marriott City Center, The Expo Mart, & Four Points by Sheraton, Greensburg
    4. Available through In-store displays at over 100 of our local advertisers

  2. Over 6,000 Distributed Annually
    Almost 4 times as many as our closest competitor. There are 6,242 weddings in Allegheny County (and 2,000 in Westmoreland County) which means that CWP is reaching 67% of ALL brides in the area. This represents the full spectrum of demographics; geography, income level, age, etc... So regardless of who your market is, you'll find them here.

  3. Monthly Bride Lead List
    When brides register for the Planner, we compile their names, addresses, wedding date, phone numbers, and other important information for you to use for direct mail or telemarketing. This allows you to identify and target your most likely buyers. You will receive an average of over 300 names per month!

  4. On Demand Leads - The Hottest & Fastest Leads
    Your business will have access to our leads on-line program - Download new leads as often as you want.

  5. Mail Program - Time and Money Saving
    In addition to your ad, we can place your brochure, flyer or mail piece in each Planner mailed. At 15 cents a name, you can't beat this money and time saving service!
  1. Excellent Renewal Rate -
    Excellent Reputation
    70% of our advertisers have been with us for 8 or more years. This is unmatched by any similar publication. The 04-05 edition will be our Seventeenth year, the longest running planner in the area. The high renewal rate proves our commitment to YOUR SUCCESS.
  2. Preferred by Brides-To-Be
    The 3-Ring Binding shows how much we care about making our planner EASY for the brides to write in and USE. We also include pockets in the back for brides to keep your important brochures, contracts, etc. at their fingertips. Brides carry CWP (and your ad) with them everywhere!

  3. Full Year-Round Service
    "Promoting Wedding Businesses is ALL We Do!"     We are the only local publishing company that operates exclusively in the Wedding Industry. We ALWAYS have our thumbs on the pulse of the wedding market and share this insight with you.

  4. Locally Originated, Owned and Operated
    We are NOT a one-size-fits-all national franchise. We know the local market because we have been involved in it for Over Twenty Years! More importantly, because we work exclusively with wedding service businesses, we know what you need to succeed in the wedding market.

  5. In-House Graphic Design Service
    Ad design is part of the service we include when you take an ad in CAVANAUGH'S WEDDING PLANNER.

Leads That Count!

A DIRECT Distribution System that WORKS, And Here are the Figures to Prove It!

Reach New Customers BEFORE They've Made Their Buying Decisions! Access Brides DAILY with our on-line Leads Program - included with any ad!

Over the past year, we've kept a close tab on YOUR customers.
What we've found will EXCITE you.

Out of 5,112 Brides-to-be, who registered for a FREE copy,





How did we find out this important information for YOU? WE ASKED!

LEADS THAT COUNT . . . ADD UP TO BIG PROFITS IN THE $150,000,000 WEDDING MARKET!





Cavanaugh’s Wedding Planner (CWP) vs. Our Competition . . .

  1. You Print 6,000 Planners and Your
    Competition Claims to Print 25,000-30,000.
    Why the Big Difference?
    • Last year in Allegheny and Westmoreland Counties there was a total of almost 6,200+ registered weddings. We had over 5,012 brides register with us. We know EXACTLY how big the market is and try to keep your costs down by printing only the exact amount used by our registered brides. Printing 30,000 copies would only increase your costs while NOT improving your response. Magazine wholesalers traditionally will recall unsold magazines and destroy them. Ask for an affidavit of how many magazines were sold, not printed. Magazines provide quarterly reports because distributors have to pay them, so this information is readily accessible. Don’t be fooled by big printing claims, ask to see how many magazines sold!

  1. Why not distribute your publication at the newsstands or in stores?
    • We tried and found that FREE distribution is better for the brides and more cost effective for advertisers. Newsstands make money by selling books. Weekly and monthly magazines receive better position in the racks. Every bride registers with us before she receives her free copy of CWP, while only one out of four registered after she bought our competitions magazine. FREE direct distribution increases our number of registered brides tremendously. If you are considering advertising in a magazine, make sure you ask the sales person how they receive the brides name.

  1. I should exhibit in your show, and advertise in their magazine because all of your planners are distributed only at your shows, right?
    • Actually, not even close. Our shows generate about 1,900 registered brides per year. Our planner generates an additional 3,100 registered brides on its own; that’s more than our competition’s total number of brides. In other words, CWP vs. competition, we bring you twice as many potential customers.
  1. They will pass their magazine out at your
    show, or at least somehow get the list won’t they?

    NO! We produce the three largest shows in Allegheny and Westmoreland County and we DO NOT PERMIT other publications to be passed out at our shows. Ask “at which Bridal Shows is their magazine distributed?” and remember three things if you are told that another publication will be at our show:

    • We take this issue very seriously and to protect our exhibitors, will eject any business caught passing out other magazines.
    • Any business that fraudulently uses our list is LIABLE FOR COPYRIGHT INFRINGEMENT.
    • Do you want to advertise in a magazine who’s distribution methods include ‘sneaking’ into other shows?
  2. Whose format is better?
    • We’ve avoided trendy marketing changes because we are proud of who we are… a full size wedding workbook. Try a test–Place CWP next to our competitors and ask the brides which one they would use. Yes, she may register for more than one, but she’ll probable use only one. Do you keep two datebooks? Do you want your ad to appear in a magazine that is on her shelf, or in her hands?